.Article Sights: 15.Ever questioned just how an electric engineer ends up operating an influencer marketing system? Jonathan Eg, CEO of Partipost, splashes the herbal tea on The Adrian Program.Secret takeaways:.Why exchanging protocols triggered isolation (as well as a profession pivot).The magic formula: legitimacy + congruity = influencer excellence.B2B influencer advertising in Asia: It's coming, yet little by little.AI influencers: Cool, yet probably will not replace your BFF's Instagram.The repayment concern afflicting influencer marketing (and exactly how Partipost is actually tackling it).Exciting fact: Jonathan's father awaits Mondays. Yes, you read through that right.Profits: The influencer advertising landscape is actually advancing a lot faster than you can say "swipe up." From micro-influencers to AI characters, the game is transforming-- yet authenticity still reigns supreme.Therefore, before you underrate that close friend with 200 followers as "not influential," remember: on earth of nano-influencers, your bestie might simply be actually the next big factor.Listen for even more influencer ideas and possibly grab a pointer or 2 for your personal Instagram video game!